About us
About us
About us
Our Story
Our Story
Our Story
Annaina was co-founded by Maya Jain and Florian Forster, two visionaries united by a shared belief that the way planners and service providers connect needed to evolve. With decades of combined experience across event strategy, business innovation, and digital technology, Maya and Florian recognized a critical gap in the destination event space and set out to fill it.
What started as an idea has become a powerful, purpose-built platform designed to simplify sourcing, elevate partnerships, and empower professionals to do their best work.
Annaina was co-founded by Maya Jain and Florian Forster, two visionaries united by a shared belief that the way planners and service providers connect needed to evolve. With decades of combined experience across event strategy, business innovation, and digital technology, Maya and Florian recognized a critical gap in the destination event space and set out to fill it.
What started as an idea has become a powerful, purpose-built platform designed to simplify sourcing, elevate partnerships, and empower professionals to do their best work.
Our Mission
Our Mission
Our Mission
Annaina is the first B2B digital platform built exclusively for planners and service providers, powered by intelligent matchmaking, and designed to transform how the wedding and event industry connects, collaborates, and grows.
We believe extraordinary events begin with powerful partnerships. That’s why we’ve created a digital space where event professionals from around the world can discover curated, high-value connections that elevate their work and streamline their process.
Annaina is the first B2B digital platform built exclusively for planners and service providers, powered by intelligent matchmaking, and designed to transform how the wedding and event industry connects, collaborates, and grows.
We believe extraordinary events begin with powerful partnerships. That’s why we’ve created a digital space where event professionals from around the world can discover curated, high-value connections that elevate their work and streamline their process.
Our goal? To make connections effortless, efficient, and impactful, so professionals can focus on what they do best: creating extraordinary experiences.
Our goal? To make connections effortless, efficient, and impactful, so professionals can focus on what they do best: creating extraordinary experiences.
Our Founders
Our Founders
Our Founders
More than a platform, Annaina reflects the values and vision of its founders. Maya Jain brings deep roots in the global wedding industry and a passion for meaningful connection. Florian Forster, a technology strategist, and builder is driven by a desire to solve complex problems with elegant digital solutions.
Together, Maya and Florian are building more than a tool, they’re growing a community. A space where innovation meets tradition, where trust is built through technology, and where excellence is not only expected, it’s made easier to achieve.
More than a platform, Annaina reflects the values and vision of its founders. Maya Jain brings deep roots in the global wedding industry and a passion for meaningful connection. Florian Forster, a technology strategist, and builder is driven by a desire to solve complex problems with elegant digital solutions.
Together, Maya and Florian are building more than a tool, they’re growing a community. A space where innovation meets tradition, where trust is built through technology, and where excellence is not only expected, it’s made easier to achieve.
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Our Social Impact
Our Social Impact
Our Social Impact
We believe in using business as a force for good.
Annaina supports social initiatives that empower underrepresented voices in the wedding and events industry, fund sustainability efforts, and contribute to organizations that uplift communities worldwide.
We believe in using business as a force for good.
Annaina supports social initiatives that empower underrepresented voices in the wedding and events industry, fund sustainability efforts, and contribute to organizations that uplift communities worldwide.
Supporting VOW for Girls
Annaina is honored to support VOW for Girls, an initiative dedicated to ending child marriage and empowering young girls around the world.
Through our partnership, we are working to ensure that more girls can live free of the limitations of early marriage and build a brighter future.
Annaina is honored to support VOW for Girls, an initiative dedicated to ending child marriage and empowering young girls around the world.
Through our partnership, we are working to ensure that more girls can live free of the limitations of early marriage and build a brighter future.
About VOW for Girls
VOW for Girls is a global movement that partners with the wedding industry to end child marriage and support girls everywhere in choosing their own future. Through powerful storytelling and fundraising, VOW channels wedding celebrations into life-changing impact—ensuring every girl has the opportunity to love on her own terms, pursue education, and realize her full potential.
VOW for Girls is a global movement that partners with the wedding industry to end child marriage and support girls everywhere in choosing their own future. Through powerful storytelling and fundraising, VOW channels wedding celebrations into life-changing impact—ensuring every girl has the opportunity to love on her own terms, pursue education, and realize her full potential.
Move Together, we can make a difference.
Move Together, we can make a difference.
How You Can Help
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
FAQ’s for Planners
FAQ’s for Planners
Why can I not publish a project?
In order to publish a project it must contain all the information, including one or multiple service requests. This information is necessary to tailor match the service requests to Service Providers.
If you don't have all the information for the project yet, save the project as a draft and publish when ready.
Below the complete set of information required for publishing a project:
Project Name
Project Description
Event Type
Estimated Guest Count range
Primary Language
Event Dates
-Start and end time for single day event
-Start and end time for multi-day events
Venue Details
-Venue Name
-Address (Street 1)
-ZIP Code
-City
-Country
Total Budget
Minimum 1 Service Request
Why can I not publish a project?
In order to publish a project it must contain all the information, including one or multiple service requests. This information is necessary to tailor match the service requests to Service Providers.
If you don't have all the information for the project yet, save the project as a draft and publish when ready.
Below the complete set of information required for publishing a project:
Project Name
Project Description
Event Type
Estimated Guest Count range
Primary Language
Event Dates
-Start and end time for single day event
-Start and end time for multi-day events
Venue Details
-Venue Name
-Address (Street 1)
-ZIP Code
-City
-Country
Total Budget
Minimum 1 Service Request
Why can I not publish a project?
In order to publish a project it must contain all the information, including one or multiple service requests. This information is necessary to tailor match the service requests to Service Providers.
If you don't have all the information for the project yet, save the project as a draft and publish when ready.
Below the complete set of information required for publishing a project:
Project Name
Project Description
Event Type
Estimated Guest Count range
Primary Language
Event Dates
-Start and end time for single day event
-Start and end time for multi-day events
Venue Details
-Venue Name
-Address (Street 1)
-ZIP Code
-City
-Country
Total Budget
Minimum 1 Service Request
I don't know the location of my event, can I still publish it?
As of the current version, publishing a project without a location is not possible.
If you have a project where you know the broad area (e.g. Lake Como) but no the exact location, please contact the Annaina team through the Support form or via support@transformyourplanning.com and we will publish it for you.
Before you do, please create the project with all the service requests and save it as a draft.
I don't know the location of my event, can I still publish it?
As of the current version, publishing a project without a location is not possible.
If you have a project where you know the broad area (e.g. Lake Como) but no the exact location, please contact the Annaina team through the Support form or via support@transformyourplanning.com and we will publish it for you.
Before you do, please create the project with all the service requests and save it as a draft.
I don't know the location of my event, can I still publish it?
As of the current version, publishing a project without a location is not possible.
If you have a project where you know the broad area (e.g. Lake Como) but no the exact location, please contact the Annaina team through the Support form or via support@transformyourplanning.com and we will publish it for you.
Before you do, please create the project with all the service requests and save it as a draft.
How can I add a service to an already published project?
...
How can I add a service to an already published project?
...
How can I add a service to an already published project?
...
Why do I have to provide references?
Although references are not mandatory for Planners, it helps proving the quality of your business to Service Providers.
Why do I have to provide references?
Although references are not mandatory for Planners, it helps proving the quality of your business to Service Providers.
Why do I have to provide references?
Although references are not mandatory for Planners, it helps proving the quality of your business to Service Providers.
How can I avoid having to create every project from scratch?
You can create a template project with all the service requests and base information and save it as a Draft.
You can then duplicate and rename this Draft and add the required information and service requests, publish the project.
How can I avoid having to create every project from scratch?
You can create a template project with all the service requests and base information and save it as a Draft.
You can then duplicate and rename this Draft and add the required information and service requests, publish the project.
How can I avoid having to create every project from scratch?
You can create a template project with all the service requests and base information and save it as a Draft.
You can then duplicate and rename this Draft and add the required information and service requests, publish the project.
FAQ’s for Service Providers
FAQ’s for Service Providers
Why do I have to provide references?
Annaina aims to be a community of high quality Planners and Service Providers in the wedding and events industry across the globe, unlike all the listing sites out there. For that reason you are asked to provide at least 3 industry or peer references during the onboarding process. Note: Accepted references are Planners or industry peers that you have actively worked with. This could be a peer in the service you provide, another Service Provider that you have worked with or a wedding or event Planner who has employed your services in the past. B2C clients such as couples or private persons are not accepted references and will be rejected by the Annaina team!
Why do I have to provide references?
Annaina aims to be a community of high quality Planners and Service Providers in the wedding and events industry across the globe, unlike all the listing sites out there. For that reason you are asked to provide at least 3 industry or peer references during the onboarding process. Note: Accepted references are Planners or industry peers that you have actively worked with. This could be a peer in the service you provide, another Service Provider that you have worked with or a wedding or event Planner who has employed your services in the past. B2C clients such as couples or private persons are not accepted references and will be rejected by the Annaina team!
Why do I have to provide references?
Annaina aims to be a community of high quality Planners and Service Providers in the wedding and events industry across the globe, unlike all the listing sites out there. For that reason you are asked to provide at least 3 industry or peer references during the onboarding process. Note: Accepted references are Planners or industry peers that you have actively worked with. This could be a peer in the service you provide, another Service Provider that you have worked with or a wedding or event Planner who has employed your services in the past. B2C clients such as couples or private persons are not accepted references and will be rejected by the Annaina team!
How can I change the information on my Profile?
...
How can I change the information on my Profile?
...
How can I change the information on my Profile?
...
Why can’t I purchase leads?
Being unable to purchase leads is usually caused by one of the following reasons:
You don't have enough Credits to purchase the lead. In that case, simply purchase a Credit Package from your Dashboard.
Your references have not yet responded or not confirmed the quality of your services. Please reach out to the references that you have provided to ensure they have responded. If you wish to provide alternative references, please contact the Annaina team via the Support Form on the platform or support@transformyourplanning.com
Why can’t I purchase leads?
Being unable to purchase leads is usually caused by one of the following reasons:
You don't have enough Credits to purchase the lead. In that case, simply purchase a Credit Package from your Dashboard.
Your references have not yet responded or not confirmed the quality of your services. Please reach out to the references that you have provided to ensure they have responded. If you wish to provide alternative references, please contact the Annaina team via the Support Form on the platform or support@transformyourplanning.com
Why can’t I purchase leads?
Being unable to purchase leads is usually caused by one of the following reasons:
You don't have enough Credits to purchase the lead. In that case, simply purchase a Credit Package from your Dashboard.
Your references have not yet responded or not confirmed the quality of your services. Please reach out to the references that you have provided to ensure they have responded. If you wish to provide alternative references, please contact the Annaina team via the Support Form on the platform or support@transformyourplanning.com
How is the lead price calculated?
The price of a lead is based on multiple factors such as (but not limited to) the budget specified for the service, the trade value is Annaina Credits or the price levels in the area where the service is provided. The exact calculation of the lead price is not public. However, the lead prices are calculated to cover the cost of operating the platform only.
How is the lead price calculated?
The price of a lead is based on multiple factors such as (but not limited to) the budget specified for the service, the trade value is Annaina Credits or the price levels in the area where the service is provided. The exact calculation of the lead price is not public. However, the lead prices are calculated to cover the cost of operating the platform only.
How is the lead price calculated?
The price of a lead is based on multiple factors such as (but not limited to) the budget specified for the service, the trade value is Annaina Credits or the price levels in the area where the service is provided. The exact calculation of the lead price is not public. However, the lead prices are calculated to cover the cost of operating the platform only.
What is the difference between the different subscription levels?
…
What is the difference between the different subscription levels?
…
What is the difference between the different subscription levels?
…
How do I ensure that all the areas where I provide services is covered?
…
How do I ensure that all the areas where I provide services is covered?
…
How do I ensure that all the areas where I provide services is covered?
…
Are the Projects and Leads on Annaina Real?
So, are the leads on Annaina real ?
Yes, absolutely. Every project on Annaina is created by a real Planner with a real client and a real event in the works. We do not use fake profiles, bots, or AI-generated data to simulate demand or inflate engagement. Integrity is central to what we do.
How does Annaina verify its users?
All Planners go through a rigorous onboarding process before they can post projects or request quotes. This includes identity verification, activity review, and a quality check to ensure that they are legitimate professionals — not bots or data farms.
Who’s behind Annaina?
Annaina is a platform developed by Transform Your Planning, a company founded on the belief that good service and real value are the most powerful ways to build a healthy and thriving vendor community. We are transparent, service-driven, and focused on long-term trust.
What makes Annaina different from other platforms?
Transparency: Every Planner is real. Every project is real.
Community-first approach: We are building a trusted network — not a lead factory.
No manipulation: We don't keep vendors paying with empty promises or fake activity.
Mission-driven: Our goal is to empower vendors and planners, not control them.
How can I trust what Annaina offers?
We welcome questions, feedback, and accountability. Our team is always happy to walk you through how our platform works, show how leads are created, and provide ongoing support.
Why is this question important ?
Recently, several large wedding vendor listing marketplaces have come under scrutiny and are reportedly being investigated by the SEC for allegedly creating "fake couples" to keep vendors engaged and paying. At Annaina, we understand how serious this is and how it can impact your trust in a platform that’s supposed to support your business.
Are the Projects and Leads on Annaina Real?
So, are the leads on Annaina real ?
Yes, absolutely. Every project on Annaina is created by a real Planner with a real client and a real event in the works. We do not use fake profiles, bots, or AI-generated data to simulate demand or inflate engagement. Integrity is central to what we do.
How does Annaina verify its users?
All Planners go through a rigorous onboarding process before they can post projects or request quotes. This includes identity verification, activity review, and a quality check to ensure that they are legitimate professionals — not bots or data farms.
Who’s behind Annaina?
Annaina is a platform developed by Transform Your Planning, a company founded on the belief that good service and real value are the most powerful ways to build a healthy and thriving vendor community. We are transparent, service-driven, and focused on long-term trust.
What makes Annaina different from other platforms?
Transparency: Every Planner is real. Every project is real.
Community-first approach: We are building a trusted network — not a lead factory.
No manipulation: We don't keep vendors paying with empty promises or fake activity.
Mission-driven: Our goal is to empower vendors and planners, not control them.
How can I trust what Annaina offers?
We welcome questions, feedback, and accountability. Our team is always happy to walk you through how our platform works, show how leads are created, and provide ongoing support.
Why is this question important ?
Recently, several large wedding vendor listing marketplaces have come under scrutiny and are reportedly being investigated by the SEC for allegedly creating "fake couples" to keep vendors engaged and paying. At Annaina, we understand how serious this is and how it can impact your trust in a platform that’s supposed to support your business.
Are the Projects and Leads on Annaina Real?
So, are the leads on Annaina real ?
Yes, absolutely. Every project on Annaina is created by a real Planner with a real client and a real event in the works. We do not use fake profiles, bots, or AI-generated data to simulate demand or inflate engagement. Integrity is central to what we do.
How does Annaina verify its users?
All Planners go through a rigorous onboarding process before they can post projects or request quotes. This includes identity verification, activity review, and a quality check to ensure that they are legitimate professionals — not bots or data farms.
Who’s behind Annaina?
Annaina is a platform developed by Transform Your Planning, a company founded on the belief that good service and real value are the most powerful ways to build a healthy and thriving vendor community. We are transparent, service-driven, and focused on long-term trust.
What makes Annaina different from other platforms?
Transparency: Every Planner is real. Every project is real.
Community-first approach: We are building a trusted network — not a lead factory.
No manipulation: We don't keep vendors paying with empty promises or fake activity.
Mission-driven: Our goal is to empower vendors and planners, not control them.
How can I trust what Annaina offers?
We welcome questions, feedback, and accountability. Our team is always happy to walk you through how our platform works, show how leads are created, and provide ongoing support.
Why is this question important ?
Recently, several large wedding vendor listing marketplaces have come under scrutiny and are reportedly being investigated by the SEC for allegedly creating "fake couples" to keep vendors engaged and paying. At Annaina, we understand how serious this is and how it can impact your trust in a platform that’s supposed to support your business.